Privacy Policy

This Privacy Policy explains how Forevermore LLC ("Forevermore," "we," "us"), 1890 Star Shoot Pkwy, Suite 170 PMB 406, Lexington, KY 40509, collects, uses, shares and protects personal information. For privacy questions, or to use any of your rights, email privacy@forevermore.wedding.

In short:

• We collect what we need to run your wedding and nothing more.
• Your site stays out of search engines unless you turn that on.
• We don't sell personal information, and we don't share it for advertising.
• We don't use your content to train AI.
• When you delete something, we erase it after a 30-day window to change your mind.

1. Who this applies to

• visitors to forevermore.wedding;
• account holders: couples, planners and vendors;
• guests who use a couple's wedding site or day-of pages.

2. Information we collect

From account holders

• Account details: your name, email address, password (stored only as a secure hash), log-in links, passkeys and two-factor settings.
• Wedding content: your site's pages, story, schedule, travel tips, FAQs, registry links, gallery photos, updates and settings.
• Guest information you add: names, email addresses, phone numbers, postal city, region, postcode and country, households, notes, tags, which events each household is invited to, and whether a guest is a child or a plus-one. You can type this in or import it from a spreadsheet.
• Planning information: budgets and receipts, seating, checklists, the run sheet and its key contacts, and planner notes.
• Messages between couples, planners and vendors, and the reviews couples write.
• Where your signup came from. When you create an account we record:
  • the website that sent you to us (just its domain);
  • any campaign tags in the link you followed;
  • the first page you visited and when.

  We hold these in your browser session until you sign up, and save them with your account. We use them, added together with everyone else's, to understand which pages and partners bring people to Forevermore. We set no extra cookie for this.

From guests

• RSVPs: who's coming to which events, meal choices, dietary and allergy notes, answers to the couple's questions, and contact details you give.
  • If the couple offers text messages, we also record whether you chose to receive them, and any STOP reply.
• What you post or share: guestbook notes, comments and reactions on updates, access requests (your name, email and message), song requests, poll answers, time-capsule notes and photos, wall photos and voice messages, with the name you give, if any.
• Unlock and access: when you unlock a password-protected or invite-only site, or use a personal access link, a cookie remembers it (see the Cookie Policy).

From everyone, automatically

• Technical information: IP address, browser and device type, pages requested, and error and performance logs. We use these to run, secure and fix the Service.
• Cookies and similar storage: only the essential ones. See the Cookie Policy.

Photos and their hidden details

• Photo files can carry hidden details, such as when and where the photo was taken and the camera used.
• Copies we show on sites, galleries and the photo wall have those details removed.
• The couple can download the original files guests share. Originals keep whatever details the phone saved, which can include location.

3. How we use information

• To provide the Service: showing your site to the people you choose, taking RSVPs, running the day-of features, and sending the emails (and texts, where offered) that a couple asks us to send.
• To keep the Service secure: preventing abuse, investigating problems and keeping records of administrative access.
• To support you, and to tell you about your account and important changes.
• To understand, in aggregate, how people find and use Forevermore, so we can improve it.
• To meet legal obligations, and to enforce our Terms.

We don't sell personal information or share it for cross-context behavioral advertising. We don't show ads on wedding sites. We don't use your content, or your guests' information, to train artificial-intelligence models.

4. Legal bases (GDPR and UK GDPR)

Where these laws apply, we rely on:

• performing our contract with you;
• our legitimate interests in running, securing and improving the Service;
• your consent, where we ask for it (for example, text messages);
• compliance with legal obligations.

5. Who's responsible for what

• Forevermore is responsible for account information, site-visitor information, signup sources and security records.
• For guest information, the couple decides what's collected about their guests and is responsible for it. Forevermore processes it for them. For a planner's client wedding that the couple hasn't claimed yet, the planner's studio has that role until the couple claims it.
• Guests with questions about how a couple uses their information can ask the couple, or us.

6. Who can see what

• Wedding sites. The couple chooses who can see their site (everyone with the link, people with a password, or invited guests) and can limit individual pages.
• Search engines. Sites are kept out of search engines by default. If the couple of a public site turns on "Let people find our home page on Google":
  • search engines may list that home page, including guestbook notes and update comments shown on it;
  • guests' words are marked so search engines shouldn't quote them in results, but they can still be found by searching;
  • every other page stays out of search;
  • adding or dropping a page can take search engines several weeks.
• Day-of pages (the photo wall, the audio guestbook and the others) can be opened by anyone with the wedding's day-of QR code or link. Photos shared there appear on the photo wall, and voice messages play on the audio guestbook, for all of them to see and hear until the couple hides them. Time-capsule notes can only be read by the couple, once the capsule opens.
• Couples, and those helping them plan (Editors and the couple's planner), can see RSVPs, guest details and everything guests share for their wedding, and can download guests' photos and voice messages.
• Vendors see only the messages and enquiries sent to them.

7. How we share information

We share personal information only with the companies that help us run Forevermore, and only for that purpose:

Company	What they do for us	What they receive
Laravel Cloud	Hosts the application, database and file storage. The database runs on Neon in the US.	Everything stored in the Service
Cloudflare	Network delivery and security, including bot protection	IP addresses and request details
Postmark	Delivers our emails	Recipients' email addresses, email content, delivery and bounce events
Laravel Nightwatch	Application monitoring and error tracking	Technical request and error details, which can include IP addresses and account identifiers
Mapbox	Address suggestions while a couple adds event venues	What the couple types into the address box, and their IP address
YouTube or Vimeo	Plays a couple's livestream, only after a guest taps play	Whatever that provider collects when its player loads, under its own privacy policy

• When we offer text messages, we'll add our text-message provider here first.
• We may also disclose information if the law requires it, to protect people's safety or our rights, or as part of a merger, acquisition or sale of the business, in which case this policy continues to protect it.

8. International transfers

Forevermore is run from the United States, and our providers store data in the US. Where data from the EU, the UK or elsewhere is transferred to the US, we rely on appropriate safeguards, such as standard contractual clauses, where the law requires them.

9. Deleting a wedding or an account

Deleting a wedding

• A wedding's Owner can delete it. For a planner's client wedding that no couple has claimed yet, the studio's Principal can.
• The site goes offline at once.
• The other members of the wedding, and the couple's planner if they have one, are told. During the next 30 days, another member of the couple can choose to keep the wedding. They become its Owner, and the deletion is cancelled.
• The person who deleted it can restore it during those 30 days.

Deleting an account

• You choose what happens to each wedding that others are part of: hand it to one of them, or delete it.
• Weddings no one else is part of are deleted with your account.
• If you were working with a planner, they're told.
• You can restore your account by logging in during the next 30 days.

After 30 days, we erase the wedding or account for good: its database records and every file it holds, including original photos, voice messages and downloads.

What we keep afterwards is only:

• a record that terms were accepted (the version, the time, and a one-way, scrambled form of the email address);
• email opt-outs, bounces and complaints, so we never email someone who asked us not to;
• security records of administrative actions.

Section 10 gives the periods.

10. How long we keep information

Information	How long
Your account, weddings and everything in them	Until you delete them, then 30 more days
Guests' RSVPs, posts and uploads	As long as the wedding exists, or until the couple removes them, then 30 more days after a wedding is deleted
Day-of download files	7 days after the couple prepares them
Records of emails we sent (recipient, subject, delivery status)	Up to 12 months, or until the related account or wedding is deleted
Database backups	Deleted data leaves backups within 7 days
Monitoring and error logs	Up to 90 days, kept by Nightwatch
Security records of administrative actions	24 months
Records of who accepted our terms	7 years after the account is deleted
Email opt-outs, bounces and complaints	As long as needed to honor them

Accounts nobody uses. If you stop using Forevermore without deleting anything, we keep your wedding so you can come back to it. In future we may move weddings that haven't been used for a long time to long-term storage. If we do, you'll be able to ask us to restore yours.

11. Security

• We protect information with encryption in transit, hashed passwords, access controls and monitoring.
• No system is perfectly secure. If a breach affects your personal information, we'll tell you as the law requires.

12. Your rights

Everyone

• You can see, correct and delete your information.
• Account holders can export their guest list as a spreadsheet and download their day-of photos and voice messages.
• For anything else, email privacy@forevermore.wedding. We'll confirm who you are before acting, and reply within the time the law sets, usually 30 to 45 days.

Guests

• Ask the couple first, because they control their guest list and their site.
• You can also email us. We'll either act on the request or pass it to the couple, and tell you which.

EU and UK residents have the right to:

• access, correct, erase, restrict and port their personal data;
• object to processing;
• withdraw consent at any time;
• complain to their local data protection authority.

California residents have the right to:

• know what we collect and how we use it;
• access, correct and delete it;
• opt out of its sale or sharing (we don't sell or share it);
• be free from discrimination for using these rights.

You can use an authorized agent.

Kentucky residents, under the Kentucky Consumer Data Protection Act, have the right to:

• confirm whether we process their data, and access it;
• correct it;
• delete it;
• get a portable copy;
• opt out of targeted advertising, sale and certain profiling (we do none of these).

If we decline a request, you can appeal by replying to our decision within 60 days. We'll answer the appeal within 60 days. If you disagree with the outcome, you can contact the Kentucky Attorney General.

Residents of other US states with similar laws have similar rights. Email us, and we'll honor them.

13. Children

• Forevermore isn't directed at children, and account holders must be 18 or over.
• Couples may list children as guests so their wedding can plan for them. That information belongs to the couple's guest list.
• Guests under 18 should have a parent's or guardian's permission before posting or sharing.
• We don't knowingly collect personal information directly from children under 13. If a parent believes their child has shared something, they can ask the couple or email privacy@forevermore.wedding, and we'll remove it.

14. Emails and text messages

• Emails about your account (log-in links, security, changes to our terms) are part of the Service.
• Emails a couple sends through Forevermore include an unsubscribe link. Guests can opt out of a couple's emails, and we honor it.
• Text messages are sent only to guests who chose to receive them, where a couple offers them. Reply STOP to stop, or HELP for help.

15. Changes to this policy

• We publish each new version with a new "Last updated" date.
• For material changes, we email account holders and ask them to accept the new version when they next log in.

16. Contact

Questions about your privacy, or a request? Email privacy@forevermore.wedding, or write to Forevermore LLC, 1890 Star Shoot Pkwy, Suite 170 PMB 406, Lexington, KY 40509.